Something is different about them. They are lit from the inside like house fire. With words, they shed light like so many extra layers of clothes. Even a wise man is drawn in by their sales pitch. Who wouldn't want a miracle for the low price of asking? Who wouldn't accept a dream made true if all they had to do was declare it? Who wouldn't say yes to a generous universe with an open checkbook?  A rare person it would be to turn their nose up at such an offer. The gurus know this. They know too that the same message delivered by any other salesman would render a red flag, a phone slammed back onto the receiver, a definitive "no". By what voodoo do they defy our sense of what is too good? It's simple. They've got winning smiles, ear to ear, and their mission has been blessed by the smiling prince of fiery darkness.